Remarketing may be done as part of a funnel strategy or as a standalone marketing
strategy to control and direct traffic accordingly. It is one of the most effective strategies at funneling and directing traffic, as it promotes brand recall each time your visitors see your ad. Remarketing also leads your audience back to your site when they are ready to complete a conversion goal.
We use the following remarketing methodology:
In all of the pay-per-click campaigns, it’s important to segment your audience to reach the
most relevant people with appropriate retargeting ads. We segment your audience based on the pages of your site abandoned, such as a specific product page.
HAVE A CLEAN DESIGN & CLEAR CALL TO ACTION
As retargeting ads are not plain text ads and can be designed, we modify the look and feel
to represent your brand more accurately. Keeping the message direct and urgent, making the layout clean, and ensuring the call to action stands out immediately are important parts of the process.
OFFER YOUR BEST PRODUCTS & SERVICES
We keep your message in line with your conversion goals. We recommend offering
promos, free downloads, packages, and new services, and highlight your unique selling points in the copy.
OPTIMISE YOUR LANDING PAGE
If your landing page is an existing page on your website, we make sure it is well-optimised
for both search engines and for visitors. If we find your pages unable to convert, you may need better copy, visuals, and stronger calls to action.