If you have done any Pay Per Click (PPC) before you will know that it can start to add up quickly, specially in a competitive niche.
However, what many don't realise is that by having optimised landing pages not only can you increase the number of conversions on a specific page for an action, but as google rewards pages for 'revelancy' you can also reduce your cost per click by up to 50%!
Google calls this your 'Quality Score
' - which includes analysis of your landing page.
If you are spending money on paid ads getting an optimised landing page for your campaigns is one of the best things you can do for your business.
You will likely immediatly see a boost in leads or sales, plus the reduction in your cost per click means its a win-win situation often paying for itself within weeks.
After that it's pure profit!