Think about it.
Loyalty comes later... assuming you do a good job of solving their problem.
As you probably know, billions of searches are made looking for information every day... far more than obvious 'buying' searches.
For your business to survive today you must guide your visitors step-by-step through the entire sales process, from research to purchase and beyond.
If you fail at this, so will your business.
If you want to survive you need to move with the times... we all know that, so here it is.