Quality backlinks are an important aspect of any SEO campaign, but citations are even more important for local SEO. Citations are brand mentions made by customers or other businesses on third-party websites. These brand mentions are key ranking factors in local
Some of the most important and effective types of citations:
SOCIAL OR BLOG CONTENT
Encouraging brand advocates and local influencers to talk about you in their blogs and social media accounts is a good way to acquire citations.
BUSINESS LISTINGS AND REVIEWS
Listings in business directories, local networks, and review sites in themselves are citations. Managing these listings and getting more customers to post positive reviews of your business can add more citations.
GUEST POSTS AND MAGAZINE PUBLICATIONS
Getting other people to write about your business in an online
magazine or publishing your own articles and press releases can increase your exposure and establish your brand as a leading authority in your niche.
Our local SEO packages include citation building and link development services to help
get your brand’s name mentioned in social media, online publications, and more.